Pricing is an underrated (yet critical) aspect of business strategy. It is critical because it also affects the impression people have about your brand. For example, if you charge too much for your product/service, you risk losing customers. Meanwhile, if you charge...
Although tech is transforming the business landscape across Africa, and creating opportunities, it is important to note that it comes with its special risks (and these require careful navigation). Many people think it is impossible, seeing that the shift to using...
If you are looking for cheaper and effective ways to grow your startup or small business, then you have come to the right place. This post explores growth hacking: what it is, why it is cost-effective, and practical strategies you can immediately start using for...